Is that Kanye with the sunglasses?
It’s funny how labels always fret over sales but no one ever stops to realize that they’re not releasing products compelling enough to attract buyers. Now, as easy as it is to heap all the blame on wack rappers and greedy execs it’s also important to note that consumers play a bigger role here. Quality albums don’t move units (cf: Fishscale), duh. Kids will support their favorite rapper even if he decides to fart over beats for the entire duration of an album. It’s safe to say that a big chunk of today’s urban music consumers buy names not titles.
