Oh hip-hop fans, why have thou forsaken Soulja Boy? The teen rapper launched a Platinum in a Week campaign in a bid to shift 1 million units of his sophomore album, iSouljaBoyTellem, in a week. He then lunged into weeks of desperate — and sometimes strange — antics. He dropped a pissload of videos explaining why he needed to do Weezy-like numbers, stirred up a wildstorm for feuding with a labelmate, and then apologized for “everything.”
Despite his cry for attention, iSouljaBoyTellem only fell 954,453 records short of Soulja Boy’s goal. The album only managed a measly 45,507 units and entered the Billboard Top 200 chart at No. 43. Even Paris Hilton sold more records in one week.