Soulja Boy’s ‘Platinum in a Week’ Campaign = Epic FAIL

Written by Rizoh. Posted in Gumbo

Published on December 25, 2008 with 30 Comments">30 Comments

Oh hip-hop fans, why have thou forsaken Soulja Boy? The teen rapper launched a Platinum in a Week campaign in a bid to shift 1 million units of his sophomore album, iSouljaBoyTellem, in a week. He then lunged into weeks of desperate — and sometimes strange — antics. He dropped a pissload of videos explaining why he needed to do Weezy-like numbers, stirred up a wildstorm for feuding with a labelmate, and then apologized for “everything.”

Despite his cry for attention, iSouljaBoyTellem only fell 954,453 records short of Soulja Boy’s goal. The album only managed a measly 45,507 units and entered the Billboard Top 200 chart at No. 43. Even Paris Hilton sold more records in one week.

Rizoh

Rizoh is the most powerful man in all the lands. He lives in Houston, TX, where he earned a Ph.D. in Nerf Herding. He's the founder of The Rap Up, the editor of Roc4Life, About.com's rap guide, and a member of the Grammy-awaiting band Pervertable Disciples.

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  • Ivan

    * EPIC Fail.

  • Ivan

    * EPIC Fail.

  • IanThaGod

    “EPIC Fail”

    Couldn’t have said it better.

  • IanThaGod

    “EPIC Fail”

    Couldn’t have said it better.

  • IanThaGod

    and y is god wearing a south pole shit? I thought them boyz was getting money. (as soulja flashes 130 dollars)

  • IanThaGod

    and y is god wearing a south pole shit? I thought them boyz was getting money. (as soulja flashes 130 dollars)

  • BC

    This shows the importance of artist differentiation and developing a fan base. People listen to Soulja Boy because of his stupid fucking song; they could care less about him as an artist. Lupe and Nas will continue to do 500,000 minimum with small singles because their fan base will continuously support them as artists, not for songs.

  • BC

    This shows the importance of artist differentiation and developing a fan base. People listen to Soulja Boy because of his stupid fucking song; they could care less about him as an artist. Lupe and Nas will continue to do 500,000 minimum with small singles because their fan base will continuously support them as artists, not for songs.

  • moneda

    I’m almost embarrassed at how good this news made me feel. Almost.

  • moneda

    I’m almost embarrassed at how good this news made me feel. Almost.

  • Man Dirky

    Nas: “Oh you went platinum, yeah that’s nice… so let me see you do the same thing twice”

  • Man Dirky

    Nas: “Oh you went platinum, yeah that’s nice… so let me see you do the same thing twice”

  • timin

    that was rakim who said that, not nas. but still, soulja boy is a bitch

  • timin

    that was rakim who said that, not nas. but still, soulja boy is a bitch

  • Mr. IHateRappers

    Rakim: “Oh you went platinum, yeah that’s nice… so let me see you do the same thing twice”

    The Universe seems at peace and the future some how seems brighter.

  • Mr. IHateRappers

    Rakim: “Oh you went platinum, yeah that’s nice… so let me see you do the same thing twice”

    The Universe seems at peace and the future some how seems brighter.

  • ASD

    Hahaaha. Fucking retards, Nas said that shit.

  • ASD

    Hahaaha. Fucking retards, Nas said that shit.

  • GO14

    Soulja Boy meet Skee-Lo. Skee-Lo meet Soulja Boy

  • GO14

    Soulja Boy meet Skee-Lo. Skee-Lo meet Soulja Boy

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  • silvaboombaye

    lol…skee lo’s album was dope though

  • silvaboombaye

    lol…skee lo’s album was dope though

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  • Dr.Banana

    OMG BALLIN WIT DAT $130 Soulja Boy money! That’s pimpin!

  • Dr.Banana

    OMG BALLIN WIT DAT $130 Soulja Boy money! That’s pimpin!

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  • hoolio

    wODGgM hi! hooli?

  • hoolio

    wODGgM hi! hooli?

  • kea >18

    dats fuked up…dude really does hav n a southpole shirt…wtf type gettin money shit is dat??…are u really getin money…da only reason i may so-called lik a sound bcuz u hear it so much it get stuck on yo brain…u boys wear black tee’s and shit in videos…dats not the getin money lifestyle…i feel bad 4 yall…hopefully ull mak it 1 day…lol

  • kea >18

    dats fuked up…dude really does hav n a southpole shirt…wtf type gettin money shit is dat??…are u really getin money…da only reason i may so-called lik a sound bcuz u hear it so much it get stuck on yo brain…u boys wear black tee’s and shit in videos…dats not the getin money lifestyle…i feel bad 4 yall…hopefully ull mak it 1 day…lol

  • kea >18

    oh and u cant even kiss da bottom of bow wow feet…u a TRUE…damn near invisible lil dude in the “game”

  • kea >18

    oh and u cant even kiss da bottom of bow wow feet…u a TRUE…damn near invisible lil dude in the “game”