How to Alienate Your Female Fan Base in 10 Days or Less

Written by Barbie Bardot. Posted in The Biz

Published on July 10, 2009 with 59 Comments">59 Comments

drake-bieh

So, Drake has had every girl in the world thinking that they were the definition of the “Best I’ve Ever Had” ever since his mixtape dropped. At first, it appeared that the light skinned boy wonder from Toronto could do no wrong in the eyes of the female demographic he was (successfully) targeting. And who could blame us for loving it? When was the last time a hip-hop song came out that was specifically for us carriers of estrogen that didn’t include the words “hoe,” “bitch,” “slut” or any variation of “I just wanna fuck you tonight”?

Women loved Drake, guys loved him for creating that song (and thus giving them a new line to use to “impress” any and every chick) and it seemed as if Drake could do no wrong.

That was until the “Best I Ever Had” video dropped.

Somehow, Drake and Kanye (the video’s director) managed to turn a cute love ode into a boob-filled, soft porn mini-movie. Now, don’t get me wrong, I have nothing against boobs, seeing as I have a nice set my damn self. But the entire video took away from the song’s intended meaning. Instead of making women feel special and loved, which is why 99.9% of us loved the song in the first place, it made us feel objectified. And how could it not?

team-drake
It was 5 minutes chock full of pretty models bouncing around bra-less and gratuitous scenes of chicks stretching. The scene where he told every girl on the team that they were ALL “the best” took away any special conotation there was to “the best.” However, my personal favorite was when he told the girls to “Take that D! Take that D like the champions that they are!”

*blank stare*

Really?! That didn’t even SOUND right coming out of the graduate of Degrassi High’s mouth, nor was it necessary. The video was a disaster from the moment it started and the backlash against him and it was immediate.

Drake lost a chunk of his fan base the day that video was premiered. Maybe one day, he’ll get them back. I hope so, because if he hadn’t figured it out by now, I’ll be happy to tell him that females are probably the only demographic still buying CDs at this time. To piss us off is not the best thing to do, not even from a business standpoint. Bottom line: That idea was definitely not “the best he ever had”. Then again, neither was getting Kanye to direct his video. *shrugs*

Barbie Bardot

Barbie Bardot is a writer of, and lover of, hip hop music & its culture, fashion, food and football. She currently resides in Brooklyn, NY, where for fun, she routinely walks in front of annoying tourists pictures, becoming the brown blur they can never identify. She runs www.itsbarbiebitch.com and is currently plotting ways to take over the world, a la Pinky and the Brain.

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  • Ivan

    Co-sign everything.

  • Ivan

    Co-sign everything.

  • Andrew

    Best line in the piece: “Now, don’t get me wrong, I have nothing against boobs, seeing as I have a nice set my damn self…” Classic.

    Oh yeah, poignant article too.

  • Andrew

    Best line in the piece: “Now, don’t get me wrong, I have nothing against boobs, seeing as I have a nice set my damn self…” Classic.

    Oh yeah, poignant article too.

  • moneda

    When I asked a woman last Saturday what she thought of Drake and the only thing she could think to say was “overrated” I felt justified in having completely ignored him and his supposedly rising star.

  • moneda

    When I asked a woman last Saturday what she thought of Drake and the only thing she could think to say was “overrated” I felt justified in having completely ignored him and his supposedly rising star.

  • Niecey

    I agree totally….thing is it doesn’t take much to win ladies back……..sad but true

  • Niecey

    I agree totally….thing is it doesn’t take much to win ladies back……..sad but true

  • M.

    I completely agree… but I know all those ladies (who dislike the video) will forget about it and BUY the album when it comes out… which is why this will continue to happen

  • M.

    I completely agree… but I know all those ladies (who dislike the video) will forget about it and BUY the album when it comes out… which is why this will continue to happen

  • The Blog Bully

    “Now, don’t get me wrong, I have nothing against boobs, seeing as I have a nice set my damn self…”

    ^Twitpic or GTFO.

    but yeah I agree with this except his fanbase isn’t significantly shrunken yet.

  • The Blog Bully

    “Now, don’t get me wrong, I have nothing against boobs, seeing as I have a nice set my damn self…”

    ^Twitpic or GTFO.

    but yeah I agree with this except his fanbase isn’t significantly shrunken yet.

  • Andrew

    No one puts Black Barbie in a corner. No one.

  • Andrew

    No one puts Black Barbie in a corner. No one.

  • Black Barbie

    Thank you Rizoh for coming to my defense, but I know the Blog Bully (ddotomen) personally and he was just joking, I promise.

    However, its nice to see my fam will take up for me! :)

  • Black Barbie

    Thank you Rizoh for coming to my defense, but I know the Blog Bully (ddotomen) personally and he was just joking, I promise.

    However, its nice to see my fam will take up for me! :)

  • um

    i agree that this video is going to alienate female fans, but doesn’t he say “other hoes ain’t never on it” during the chorus? doesn’t he say, “she makes me beg for it, ’til she gives it up and I say the same thing every single time.”

    that’s not love. he’s blatantly telling you that he wants to fuck and is willing to say what it takes to make you fuck. any woman offended by the excessive imagery of this has a right to be pissed. but “Best I Ever Had” is blatantly an “I just want to fuck you” song. If you didn’t realize that, you weren’t paying attention.

  • um

    i agree that this video is going to alienate female fans, but doesn’t he say “other hoes ain’t never on it” during the chorus? doesn’t he say, “she makes me beg for it, ’til she gives it up and I say the same thing every single time.”

    that’s not love. he’s blatantly telling you that he wants to fuck and is willing to say what it takes to make you fuck. any woman offended by the excessive imagery of this has a right to be pissed. but “Best I Ever Had” is blatantly an “I just want to fuck you” song. If you didn’t realize that, you weren’t paying attention.

  • Word

    Pretty much. That’s if the majority of his fans isn’t lighter women with jiggly juggles of course.

    Oh and ROTFL @ the Dirty Dancing quote.

  • Word

    Pretty much. That’s if the majority of his fans isn’t lighter women with jiggly juggles of course.

    Oh and ROTFL @ the Dirty Dancing quote.

  • esbee

    Doesn’t black barbie deserve an official welcome?

    jussayin’

    btw: welcome black barbie, my name is esbee and I sorta emcee on the side. ;-)

  • esbee

    Doesn’t black barbie deserve an official welcome?

    jussayin’

    btw: welcome black barbie, my name is esbee and I sorta emcee on the side. ;-)

  • The Disgruntled Baller

    OMG…

    Are you hoes serious?

    Please… It is a video. Please get off of your soapbox, and join us here in reality.

    In my short time here on this earth, there are few things that I can articulate with 100% confidence. One of those things I can speak accurately on is this;

    No matter what, someone will complain. No matter what it is, who does it, how it was done, when it was done, etc. Someone will find a problem with it. Seriously, get over yourselves.

  • The Disgruntled Baller

    OMG…

    Are you hoes serious?

    Please… It is a video. Please get off of your soapbox, and join us here in reality.

    In my short time here on this earth, there are few things that I can articulate with 100% confidence. One of those things I can speak accurately on is this;

    No matter what, someone will complain. No matter what it is, who does it, how it was done, when it was done, etc. Someone will find a problem with it. Seriously, get over yourselves.

  • Black Barbie

    @ The Disgruntled Baller,

    I have my opinion, as you have yours. However, calling me a “ho” is unnecessary just because my opinion differs from yours. You say that “no matter what, someone will complain…get over yourselves”. Ironic, when you’re complaining about MY blog post. I give you the same response, homie. Get over yourself.

    Have a nice day,
    The only chick of TRU

  • Black Barbie

    Ps. thanks to all who commented, whether you agreed with my post or not. I appreciate the convo about how I felt about the video, and whether you agreed or disagreed with my opinion.

    and to Esbee, what up!

  • KThundo

    i doubt he lost any female fans because of the video

    if anything, he’s lost fans because niggas discovered he played a cripple with a fucked up hair cut on Degrassi

  • Christa

    i totally agree w/ this post…its a shame

  • yankee.Fitted

    I too think it’s a shame. It’s a damn shame none of those tittys popped out during the whole video.

  • lem

    Ladies settle down. Drake is a great artist, f the haters, but seriously chill ladies. Its a video directed by Mr. West. They obviously felt like it was a funny approach to the video why cant ya. Appreciate Drake for his talent cause the dude is the truth (very versatile). He isnt my fav rapper but real recognize real.

  • http://my.rawkus.com/profile/Rizoh Rizoh

    Hahaha…I think some of you are just reading the first 3 lines. It’s a good idea to read the entire article before commenting.

  • ayeroxor

    Wow. Shitty overcomplicated computer percussion, shouting nonsense “oh!… oh!…” in the background, and to top it off, fucking annoying auto-tune.

    Not only is he clearly a colossal dick, but he’s completely untalented and unoriginal.

    I’m sure all of the above play into the fact that nobody wants his shit: It’s just like all the other shit out there.

  • dakos

    To every comment on here that says girls should just “chill”, you need to stfu.

    There is a way to be provocative and sensual without being so corny and unoriginal. Can you tell me if there is anything in that video that we havent seen before in terms of originiality? No, not .1% of it was something that actually took some creative effort.

    We should reward those that choose to fill our media up with lazy, underproduced and overhyped nonsense.

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  • moneda

    Universal wanted his shit; and their marketing department will make sure young women continually want it… at least until the next Bow Wow/Drake/Chris Brown emerges.

  • gvn11

    I don’t listen to hip hop, so I didn’t know who Drake was before this. Now I do. Not sure if it was intentional, but controversy creates awareness.

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  • morgino

    Wow, the chick who wrote this article is not very bright. Umm…he raps, all rappers are misogynists. Remember when everyones squeaky clean hero Mr. Brown beat his woman? But like most girls you want to believe what you want to believe until you are forced to face the truth

  • Anonymous

    HipHop – all ego , no soul

  • Bobby

    I mean sure he lost the females but I am guessing he picked up quite a few male fans in their place :P

  • Norman

    You have GOT TO BE KIDDING. How the hell is this a cute love song? “Get it from the back and make ya fucking bra strap pop, All up in ya slot till a nigga hit the jackpot”
    Yeah those lines are incredibly romatic… LOL!!! If I used that on my gf she’d kick me in the balls to show me how romantic she finds it. You sound more like a dude posing as a woman. Sorry but you are crazy if you find this song touching, romantic, and not objectifying women.

  • sdjtd

    Yeah, how is this in any way shape or form misleading? The song is the way the song is, and the video is hardly wrong.

    Yeah, I am a male, but you seriously are misinterpreting the video in such a poor way. First off, there are hardly boob shots, at all. The fact they hired bid breast women and mad maybe 1, 2 boob ‘flashes’ doesnt imply the video was made with the intention of showing off breasts.

    Secondly, he says ‘you are the best’ and apparently the author wanted it mean ME and noone else. Well in the video, he was a hard* working coach that worked solely working for a team. He didn’t go around dry humping them.

    In the end, it could have ended with a amatuer message of them winning. Winning with minimal effort, shallow intentions, and ‘you da best’ solving the world. Maybe that works better for both females and males that want to ‘simplify and brain wash’ themselve into an illusion of love.

    But he even self-criticizes the 2, 3 shots where girls were stretching too much. He laments as he sees he needs to put more effort into the future.

    Saying YOU are the best isnt the answer. Its just the beggining. Thats what I got from the video.

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  • http://my.rawkus.com/xn/detail/u_3do8pki9yd06o CathrynMarie

    what in the sam hell? Bitches haven’t seen titties and ass in a video before? LOL We are in 2009, right? I think the chicks who dislike him now are chicks who just LOOKED and him and never LISTENED to him….The man has been put on pedestal and chicks just didn’t want to look at him as a RAPPER lol…The take that D was OBVIOUSLY a joke, I miss why one would take offense to it…AGAIN, people thinking Drake is nothing more than a horny toad, man of a rapper, didn’t want to see this..well, hopefully now those same chicks will go back and listen to his LYRICS….

    Clearly, I wasn’t offended, I laughed the majority of the video and thought nothing of it..do you want to know why? BECAUSE ITS A GOD DAMN VIDEO! lol Why would I let a video change how I feel about an artist – his lyrical content > the T & A in a video…Bitches are dumb for thinking “Best I Ever Had” was a chick anthem anyway….

    *and scene*……(off to gawk & my amazing breasts in the mirror)

  • http://my.rawkus.com/xn/detail/u_3do8pki9yd06o CathrynMarie

    The irony of this post is that its on a site where the owner posts half naked chicks weekly for the link exchange section….LOL So chicks pick and choose when its acceptable for a man to showcase (degrade) a half naked woman? I don’t see the female fans in comments holding a protest about the pics LOL….

  • http://my.rawkus.com/xn/detail/u_3do8pki9yd06o CathrynMarie

    Rizoh hit me “I can tell you didn’t read the entire article. She specifically said that she didn’t mind the titties at all.”….

    I did read the whole article…..the reference of breasts was presented more than once, not to mention my MAIN point of my comment is that the actual song is NOT a theme song for women…READ THE LYRICS! …and just because this young lady has no problem w/ breasts, there is no denying the fact that most of the chicks complaining about the video is that the chicks are running around half naked w/ boobs flying every where; my comment was directed to women in general, not just the writer of the post…

  • Andrew

    Shut up and make me a sandwich.

  • Nahshon

    New Hip-Hop rule: Say nothing that could be perceived as negative about Drake in any way. Hipster Hopster’s must put the great Drakes picture up in their living rooms. Dude runs the game like Stalin.

    Violaters will be prosecuted/persecuted

  • http://my.rawkus.com/xn/detail/u_3do8pki9yd06o CathrynMarie

    lmaoooooooooo fckin andrew

    you wouldn’t dare suggest the sandwich be made while wearing skimpy clothes, would you? :X

  • Billy

    Iron my shirt!