TRU Brain Trust

TRU Brain Trust Reviews Attention Deficit

View Comments 10 November 2009

AttentionDeficit

Wale is arguably the most divisive name in TRU Nation. So, a review of his long-awaited debut, Attention Deficit, is a no-brainer. On the cusp of AD’s official release (November 10), I rounded up the trustees to find out if it’s worth shelling out some cabbage for. Pop the lid for the full breakdown.

Nahshon
I guess Wale fans have historically understood his message more than I have in the past. I didn’t realize until AD that he just wanted to record an hour-long homage to the life of an industry groupie. If so: Album of the Year. Unless you were born in either the Nation’s capital or Nigeria you’re probably going to think that this album was musically genius & about as lyrically deep as a thin-crust pizza. 2.5
hats-off-2-5-small

 

Dom
Wale’s debut is everything it should be – and more. The DC verbalist jumps on his mixtape momentum, with witty, charismatic lyricism and surefire delivery. Guests like Bun B, Pharrell, and even my arch-nemesis Gucci Mane successfully support Wale in holding my attention, a feat many of today’s artists can only dream of. AD also boasts quality beats and minimal filler, as well as a fresh approach to MCing. I’ll gladly shell out my hard-earned cabbage for this one.
4/5

 

Black Barbie:
I have mixed feelings about Attention Deficit. Is it a quality album worth buying? Yes. There are hits here (“Chillin,” “Beautiful Struggle,” Pretty Girls”), as well as songs that stick with you (“Contemplate,” “Diary,” “Shades”). Do I feel like it’s a label-driven, watered down version of Wale? Yes. As a fan of Wale’s mixtapes (that were heavily go-go based), I was disappointed that he didnt stick to his tried-and-true method. However, I understand that the goal of this album was to appeal to a wider, global audience (to the point of damn near ruining “Pretty Girls” by putting Gucci Mane on it). I’m not sure album is a true representation of who Wale true musical agenda, but its a damn good introduction to the world.
3.5/5

 

Ivan:
Aimless as a promotional mixtape (i.e. recycle bin fodder), Attention Deficit highlights Wale’s knack for, as James Brown would put it, talkin’ loud and sayin’ nothing. The only thing separating Wale from an “entertainer” like Soulja Boy is his emcee pedigree and lyrical aptitude. But at the end of the day, he still just rambles on about how fly he is like your run of the mill swag rapper. Blessed with dazzling production but cursed with a bloated guest list, the bulk of Attention Deficit offers little more but braggadocious rhetoric. Rare and far between glimpses of promise (“90210”, “Diary”) are tarnished by sappiness and Wale’s slapdash delivery. His limited content matter is certainly problematic, but this space cadet’s main defect is his blasé, nonchalant manner. Even the equally flamboyant and boastful Kanye West managed to form a direct, solid thesis on The College Dropout. It’ll take more than Ritalin to pacify Wale’s ADD.
hats-off-2-5-small

 

wale2

Jaap:
Wale’s official debut starts off with the David-Sitek produced “Triumph” which immediately makes clear where not dealing with an average rap album, both sonically and topically. Although there are small concessions done to broaden the pop appeal Wale didn’t really need them. Funky percussion-rich production and some almost afrobeat-like beats coupled with Wale’s diverse delivery and lyricism make this a breath of fresh air in today’s mainstream hip-hp landscape.
4/5

 

Rizoh
Attention Deficit delivers what the title promised, but the busy sound palette and troop of high-profile guests leave little room for the host to breathe. Nor is Wale’s stature improved by the snafu of Interscope’s pop outreach. Worse still, it ensures that his support will always come from a fickle crowd. (Kudos for including “Shades” on the album against his label’s wish)
3/5

 

Andrew
Wale’s lyrical content is often fairly empty-headed and focused around the high-life that stardom brings. His “beats” are more like songs with multiple instrumental layers and a much higher level of complexity than most. His wordplay is always par or better but he gets shown up by K’naan on “TV In The Radio” and bodied by J. Cole on “Beautiful Bliss.” Musically it rises faster than a weather balloon with, allegedly, a child in it but lyrically it’s just as much a disappointment as finding out the kid was in the attic.
3.5/5

 

Overall Rating:
hats-off-3-0

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  • Happyflip

    You guys are really on point with the review, at best this album is a 4, at worst is 2.5 just depends on what type of hip hop listener you are (if your mainstream ull think its a 4, vet hip hop listeners a 2.5).

    This album is really a mix and introverted…like his singles are better than the core songs of the album, Chillin and World Tour I think are the highlights of the album because his rap skills is above average throughout and the beat differs.

    The best song probably is ‘TV on the Radio’ but that still had more potential, like most of his other songs.

  • Happyflip

    You guys are really on point with the review, at best this album is a 4, at worst is 2.5 just depends on what type of hip hop listener you are (if your mainstream ull think its a 4, vet hip hop listeners a 2.5).

    This album is really a mix and introverted…like his singles are better than the core songs of the album, Chillin and World Tour I think are the highlights of the album because his rap skills is above average throughout and the beat differs.

    The best song probably is ‘TV on the Radio’ but that still had more potential, like most of his other songs.

  • Ivan

    ^ So in conclusion, Nay and I are vets. Sorry Dom… :D

  • Ivan

    ^ So in conclusion, Nay and I are vets. Sorry Dom… :D

  • DigiBoy

    WOAT album review. If you thought this album was catered specifically toward groupies or about how fly Wale was then kill yoself fool. “Shades” addresses an often unspoken topic in the urban community (E.g, skin tone). Prescription speaks on the state of Hip-Hop and more. A lot of the time Wale’s metaphors can go over your head if you not really paying attention to his laid back flow but that diesn’t make him any less of an M.C. 4/5 and nothing less.

  • DigiBoy

    WOAT album review. If you thought this album was catered specifically toward groupies or about how fly Wale was then kill yoself fool. “Shades” addresses an often unspoken topic in the urban community (E.g, skin tone). Prescription speaks on the state of Hip-Hop and more. A lot of the time Wale’s metaphors can go over your head if you not really paying attention to his laid back flow but that diesn’t make him any less of an M.C. 4/5 and nothing less.

  • ATI

    lol at criticizing the “sappiness” of the album and praising “90210″ as a highlight in the same sentence. Logic fail.

  • ATI

    lol at criticizing the “sappiness” of the album and praising “90210″ as a highlight in the same sentence. Logic fail.

  • Ivan

    @ATI: Grade school fail. I said “90210″ had a glimpse of promise — it does, it’s an engrossing narrative in theory — but failed altogether.

    @DigiBoy: Token conscious tracks are wack and should NEVER be used to justify the rest of any album. By your rationale, Kingdom Come is a certified classic thanks to “Minority Report”.

  • Ivan

    @ATI: Grade school fail. I said “90210″ had a glimpse of promise — it does, it’s an engrossing narrative in theory — but failed altogether.

    @DigiBoy: Token conscious tracks are wack and should NEVER be used to justify the rest of any album. By your rationale, Kingdom Come is a certified classic thanks to “Minority Report”.

  • Nahshon

    I’d have to say that his “conscious tracks” were even a bit watered down and at very least, express an ignorance of our culture that I can’t appreciate.

  • Nahshon

    I’d have to say that his “conscious tracks” were even a bit watered down and at very least, express an ignorance of our culture that I can’t appreciate.

  • ATI

    “90210″ was by far the closest thing to a “token” conscious track on the album. What you call an “engrossing narrative in theory” was much more accurately described as “CW” rap by a reviewer who I cannot credit by memory. I’d argue that it was the “conscious” attempt with by far the least original starting point.

    And was “Shades” really just another token conscious record? Wale has given more insight into the topic of race in two songs (“Shades” and “The Kramer”) than Nas managed to present on an entire album.

    p.s. I’m sure many would agree with my assertion that “Minority Report” was actually a well composed song from a writing perspective:

    The commander-in-chief just flew by
    Did he stop? No, he had a couple seats
    Just proved jet blue he’s not
    Jet blew by the spot
    What if he ran out of jet fuel and just dropped
    huh, That woulda been something to watch
    Helicopters doing fly-bys to take a couple of shots
    Couple of portraits then ignored ‘em
    He’d be just another bush surrounded by a couple orchids
    Poor kids just ’cause they were poor kids
    Left ‘em on they porches same old story in New Orleans
    Silly rappers, because we got a couple Porches
    MTV stopped by to film our fortresses
    We forget the unfortunate
    Sure I ponied up a mill, but I didn’t give my time
    So in reality I didn’t give a dime, or a damn
    I just put my monies in the hands of the same people that left my people stranded
    Nothin’ but a bandit
    Left them folks abandoned

  • ATI

    “90210″ was by far the closest thing to a “token” conscious track on the album. What you call an “engrossing narrative in theory” was much more accurately described as “CW” rap by a reviewer who I cannot credit by memory. I’d argue that it was the “conscious” attempt with by far the least original starting point.

    And was “Shades” really just another token conscious record? Wale has given more insight into the topic of race in two songs (“Shades” and “The Kramer”) than Nas managed to present on an entire album.

    p.s. I’m sure many would agree with my assertion that “Minority Report” was actually a well composed song from a writing perspective:

    The commander-in-chief just flew by
    Did he stop? No, he had a couple seats
    Just proved jet blue he’s not
    Jet blew by the spot
    What if he ran out of jet fuel and just dropped
    huh, That woulda been something to watch
    Helicopters doing fly-bys to take a couple of shots
    Couple of portraits then ignored ‘em
    He’d be just another bush surrounded by a couple orchids
    Poor kids just ’cause they were poor kids
    Left ‘em on they porches same old story in New Orleans
    Silly rappers, because we got a couple Porches
    MTV stopped by to film our fortresses
    We forget the unfortunate
    Sure I ponied up a mill, but I didn’t give my time
    So in reality I didn’t give a dime, or a damn
    I just put my monies in the hands of the same people that left my people stranded
    Nothin’ but a bandit
    Left them folks abandoned

  • Hotnikelz Tha Don

    hey ivan, ur a fuckin idiot bro..give it up

  • Hotnikelz Tha Don

    hey ivan, ur a fuckin idiot bro..give it up

  • Dom Corleone

    I like Wale and the album delivered IMO, I don’t even like pop-rap usually.

    I can see why you’d dislike it Ivan & Nay, he has been known to ramble and lace songs with rhetoric without saying much. But I wouldn’t expect a full concept album from Wale, so to hold him to that standard is unfair.

    “Beautiful Bliss” and “Shades” are my favorite tracks. J Cole, Melanie and Wale should collab more.

  • Dom Corleone

    I like Wale and the album delivered IMO, I don’t even like pop-rap usually.

    I can see why you’d dislike it Ivan & Nay, he has been known to ramble and lace songs with rhetoric without saying much. But I wouldn’t expect a full concept album from Wale, so to hold him to that standard is unfair.

    “Beautiful Bliss” and “Shades” are my favorite tracks. J Cole, Melanie and Wale should collab more.

  • Happyflip

    Yeah conscious tracks where watered down, “Shades” was almost like “I Am Not My Hair” ..but with skin instead of hair…

    I wished songs like “Triump”, “Mirrors”, and “Beautiful Bliss” was better, they weren’t that memorable…

  • Happyflip

    Yeah conscious tracks where watered down, “Shades” was almost like “I Am Not My Hair” ..but with skin instead of hair…

    I wished songs like “Triump”, “Mirrors”, and “Beautiful Bliss” was better, they weren’t that memorable…

  • http://holdthethrone.com/2009/11/10/cop-today-wale-doom-wyclef/ Cop Today: Wale, DOOM, & Wyclef « Hold the Throne

    [...] out my contribution to The Rap Up Brain Trust reviewing Wale’s new album, and click on the covers to buy the albums at Amazon. Support hip-hop, [...]

  • Ivan

    @ATI: You’re looking to Wale for “insight”? I think I see the horsemen coming…

  • Ivan

    @ATI: You’re looking to Wale for “insight”? I think I see the horsemen coming…

  • ATI

    There’s a difference between expecting something of a rapper and simply stating that “Wale has given more insight into the topic of race in two songs (”Shades” and “The Kramer”) than Nas managed to present on an entire album.”

    But I’m sure you thought “Untitled” was just a token album in itself.

  • ATI

    There’s a difference between expecting something of a rapper and simply stating that “Wale has given more insight into the topic of race in two songs (”Shades” and “The Kramer”) than Nas managed to present on an entire album.”

    But I’m sure you thought “Untitled” was just a token album in itself.

  • anon

    Hotnikelz is loose change…

  • anon

    Hotnikelz is loose change…

  • http://therapup.uproxx.com/2009/11/why-the-wale-experiment-failed.html Why the Wale Experiment Failed | The Rap Up

    [...] label dropped the ball – Like I said in my Attention Deficit review, Interscope pitched Wale to a fickle crowd. What they forgot is that Wale enthusiasts leaned on him [...]

  • ian aka @StellasKid

    I’m with Dom on this: I think the album is a 4 and I’m a hip hop vet! Go figure….

  • ian aka @StellasKid

    I’m with Dom on this: I think the album is a 4 and I’m a hip hop vet! Go figure….

  • http://therapup.net/2009/11/why-the-wale-experiment-failed.html 7 Reasons Why the Wale Experiment Failed | The Rap Up

    [...] politics – Like I said in my Attention Deficit review, Interscope pitched Wale to a fickle crowd. What they forgot is that Wale enthusiasts leaned [...]

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