Erykah Badu premiered this video to an already great song on her website in the wee hours today. According to Questlove, it was done without much trickery:
“Shot it in 1 take. took 2 mins. people were so stunned they forgot to break out camera phones.”
For those wondering, the blue letters at the end form the word ‘Groupthink’. There’s a lot more I could tell you about this video but you should really be watching it already.
Groupthink:
Groupthink is a type of thought exhibited by group members who try to minimize conflict and reach consensus without critically testing, analyzing, and evaluating ideas. Individual creativity, uniqueness, and independent thinking are lost in the pursuit of group cohesiveness, as are the advantages of reasonable balance in choice and thought that might normally be obtained by making decisions as a group. During groupthink, members of the group avoid promoting viewpoints outside the comfort zone of consensus thinking. A variety of motives for this may exist such as a desire to avoid being seen as foolish, or a desire to avoid embarrassing or angering other members of the group. Groupthink may cause groups to make hasty, irrational decisions, where individual doubts are set aside, for fear of upsetting the group’s balance. The term is frequently used pejoratively, with hindsight.
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