Maybe LeBron wasn’t completely loopy when he decided to hijack an hour of prime time programming on ESPN to announce that he’s leaving the Cleveland Cavaliers to play for the Miami Heat. The payoff was huge. Nearly 10 million people (9.95 to be exact) tuned in to watch LeBron’s spectacle of narcissism on Thursday night, according to a Nielsen Co. estimate.
That makes “The Decision” the 3rd-most-watched cable program in 2010, right behind the 12.3 million who watched the NFL Pro Bowl and the 11.2 million who watched an episode of ICarly on Nickelodeon. Naturally the hour-long special generated immense interest in LeBron’s hometown, Cleveland, where an estimated 1-in-4 households with TVs tuned in. If my math is correct that’s 1-in-4 TVs that smashed up with a bat after LeBron “betrayed” Cleveland.
James can now add TV ratings to list of things he needs to do better than Kobe Bryant. More than 28 million people watched Bryant win his 5th chip last month in Game 7 of the 2010 NBA Finals