Nike Women Ad: My Butt Is Big

Written by Rizoh. Posted in Culture

Tagged: ,

Published on July 24, 2010 with 56 Comments">56 Comments

Someone has gone and updated one of Nike’s most popular creatives with a new model. Remember when Nike rolled out a bunch of ads to celebrate cultural diversity? This one, hilariously dubbed “My Butt Is Big,” is a hat tip to bootylicious women and a blow to the wafer-thin body type.

Nike big butt

My Butt is Big
and round like the letter C
and ten thousand lunges
have made it rounder
but not smaller
and that’s just fine
it’s a space heater
for my side of the bed
it’s my ambassador
to those who walk behind me
it’s a border collie
that herds skinny women
away from the best deals
at clothing sales
my butt is big
and that’s just fine
and those who might scorn it
are invited to kiss it
Just do it

Peep the original Nike “big butt” ad below:

nike big butt ad

TRU

Rizoh

Rizoh is the most powerful man in all the lands. He lives in Houston where he earned a BS in Nerf Herding. He's the founder of The Rap Up, the editor of Roc4Life.com, and is in the Grammy-awaiting band Pervertable Disciples.

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  • Iwilder_315

    I will celebrate the “big butt” with women of other ethnicities, when it is acknowledged that this voluptuous asset has always been the crowning glory of women of African descent. Give me a break, it’s never beautiful or desirable to westernized eyes until they covet and own it as their own some how. This “trend” of beauty is about 300-400 years of tired in my opinion. Show me a pic of you carrying that booty around when you where a young girl, then get back to me. Until then “poof” begone former “hater” turned present day “imitator”.

  • james

    people need to not make it a race thing. yes, we generally see more black and latina girls with bigger asses than white girls, but a nice, juicy ass is a nice, juicy ass: i don’t care what color it is. what i mean is that there are white girls have big asses, too, and i really couldn’t care less about the ethnicity. a big ass is a big ass, and should be celebrated!

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  • Asslesslady

    what about the helplessly assless women out there? who’s reppin’ us?

    • guest

      I think all the above comments missed the point of this ad. It’s about loving your butt even if it’s not conventionally beautiful. Just be proud of your body… booty or no booty.

  • http://www.onlinecheck.com/merchant_cash_advance_how_it_works.html tracy faust

    yeah this is real big, shape like the letter C..looool..its funny but nike always come up with a creative idea and that is what i like about them… :) )
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  • Lp

    “Just Do It” No problem, I will go to town on that ass!

  • http://www.facebook.com/people/Amoldo-Tobias/100002836070326 Amoldo Tobias

    i love the as!!
     

  • Jeremyharrisball

    I’m a 19 yr old 7ft tall white male and I have a big round bum and when you look at it from the side it looks like the letter C. I absolutely adore girls with big, round bums. I want to take one as my wife and give birth to an army of children with the biggest, roundest, most glorious bums on the Earth. My children will all find partners with big, round bums and they each will breed an army of children and then we shall take the world back from the assless hoardes!

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