Nike Women Ad: My Butt Is Big

Written by Rizoh. Posted in Culture

Tagged: ,

Published on July 24, 2010 with 55 Comments">55 Comments

Someone has gone and updated one of Nike’s most popular creatives with a new model. Remember when Nike rolled out a bunch of ads to celebrate cultural diversity? This one, hilariously dubbed “My Butt Is Big,” is a hat tip to bootylicious women and a blow to the wafer-thin body type.

Nike big butt

My Butt is Big
and round like the letter C
and ten thousand lunges
have made it rounder
but not smaller
and that’s just fine
it’s a space heater
for my side of the bed
it’s my ambassador
to those who walk behind me
it’s a border collie
that herds skinny women
away from the best deals
at clothing sales
my butt is big
and that’s just fine
and those who might scorn it
are invited to kiss it
Just do it

Peep the original Nike “big butt” ad below:

nike big butt ad

Rizoh

Rizoh is the most powerful man in all the lands. He lives in Houston, TX, where he earned a Ph.D. in Nerf Herding. He's the founder of The Rap Up, the editor of Roc4Life, About.com's rap guide, and a member of the Grammy-awaiting band Pervertable Disciples.

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  • Bryce842
  • bob

    is this real? in the poster "ambassador" is spelled wrong (with an "e")

    • lavalmosley

      seriously.

      • http://bhaskism.vze.com Illmatic620

        Actually it is an alternative form. Not exactly in common use anymore, but it's in most dictionaries.

      • http://jacobinmag.com Illmatic620

        It's not the common form anymore, but it's an alternative spelling.

      • DoIt

        Seriously. Learn the English language.

        • Webster

          Although ambassador is preferred, embassador however, is acceptable. Feel free to look it up.

  • Julio

    whats the name of the lady??

  • anon

    i would go to town on that ass

  • Smak Down

    She is still in immaculate shape…a tough standard for the laywoman.

  • http://what-the-kink.blogspot.com Kayla

    Yessssss…Bootylicious women unite!!!

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  • Reevesmekissa

    like the way they are given us the props now. but thoses are normal size ass.what would really put it on top is a big donkey. that truely reps the black woman.theses are some latino's ass not blk ass lol!!!

    • Iwilder_315

      LOL! I agree, as a sista, that is a normal sized ass for a normal sized woman. Now, my ass … I’m normal sized and it is not. I agree if it were a black ass, it would have started at the indentation in the small of her back. She is just thick in the right spots (her thighs and bottom bum).

  • http://www.dagorret.net dagorret

    My Butt Is Big?
    No, no… This butt is perfect

  • Pingback: My Butt Is Big / Nike » Werbung » Picmarks ♥

  • Pingback: of nike women ad – my butt is big

  • jay-g

    black women made the big ass fashionable and they still don't get any credit.

  • Joesmith

    Should have had a Queen up in there a sister that is she represents the beauty of the booty

  • Nellyroot2002

    hello i am on of the bets man in cameroon and i love youre body

  • nellyroot2002

    hello to all i have my cat name meme and she have giving bet to for babys ok so i will love to give one awth amrica shot her kitting ok so you can contact me on nellyroot2002@gmail.com

  • http://woodworking-books.org Woodworking project plans

    Wow,This butt is perfect.

  • Jug3rnautrock

    so much ass just made my computer crash hahaha

  • http://www.facebook.com/josh.gannon1 Josh Gannon

    Thats the only way they should come on Women.

  • EFZ

    Black women are not marketable. And since now most asses are actually a nice ‘big’ instead of shelf ass disgusting.. You know.. We get the credit :)

  • Example

    I wish I had a nice round ass…..:(

  • steve

    the add spells ambassador wrong. fail. just do it.

    • Coltrane1025

      Nope…it’s not. Look it up. The word has two accepted spellings. Please refrain from reflexively posting before getting all the facts.

      • Andhereschristina

        “Embassador” is archaic, according to Webster.

  • Mcampbell31177

    wow! that is an booty is lucious

  • Random Guy

    BIG BOOTY BITCHES, BIG BOOTY BITCHES!!!!

  • Cjane56

    Wth?? Black people are not the only ones that sport a nice ass…if you ask me I have not seen a nice black chicks ass….I’m a white girl and I have a ass that black girls envy so all you below need to stfu about a big ass being repped by a black girl gee wiz get over everything being a black thing!!! Omg!!!

    • Urschitt

      Hey post your nice big round ass so we can compare to a black girls ass.

      • TOOMUCHAZZINPA

        do you have a nice man’s ass? If not then don’t request it..

    • Tclayton_06

      You should come say hi to me tagged.com/tussaint. Share world with those that admire curvaous women.

    • TOOMUCHAZZINPA

      I feel the same way.. I am white and have a slammin booty.. with a six pack not muffin top and all! lol…

    • Iwilder_315

      I don’t deny your big “hips”, but “butts” don’t see many white girls with that “volump” without some “dark” history.

    • Iwilder_315

      I don’t deny your big “hips”, but “butts” don’t see many white girls with that “volump” without some “dark” history.

    • Iwilder_315

      I don’t deny your big “hips”, but “butts” don’t see many white girls with that “volump” without some “dark” history.

    • Xavierbedwing

      Um sweetheart black girls DO have the bigger asses, now don’t get me wrong, you MIGHT have what she has up there, but if you aint got no ghetto booty, now i mean, the kinda booty that you gotta go to the mall, and buy 2 sizes up in jeans booty, i mean the booty that 20% of your weight is in there, i mean the kinda booty that is not only scrumptious from the back, but ALSO the side, the kinda booty that you can SIT something on it, and it will stay, the kinda booty that turns heads of ALL races, if you booty don’t have THAT! Then sweetheart, what does a black girl need to envy for?

  • feezy

    all the thanks goes to the black diva

  • DREAM

    haha i know this girl.. went to high school with her. saw this pic n knew exactly who it was.. damn she had a beautiful figure

    • http://twitter.com/fortmac_jack Jackie Ortiz

      what is her name?

  • Supune+therapup Net

    who’s the model?

  • Billyhunter

    damme girl that ass is sexy

  • Sowers sabrina

    so yall thimk u guys ass is bij youirs might look like a c but mine looks like the humb on s!!! ya :love sabrina but it comes in handy sometimes:)!!!!!! write back asap:)

  • Tommy

    Where can I buy this as a poster?

  • angelsuga

    no venus or serena really?!?…c’mon son!

  • Bigbootyfan

    Boner… O.O

  • Iwilder_315

    I will celebrate the “big butt” with women of other ethnicities, when it is acknowledged that this voluptuous asset has always been the crowning glory of women of African descent. Give me a break, it’s never beautiful or desirable to westernized eyes until they covet and own it as their own some how. This “trend” of beauty is about 300-400 years of tired in my opinion. Show me a pic of you carrying that booty around when you where a young girl, then get back to me. Until then “poof” begone former “hater” turned present day “imitator”.

  • Iwilder_315

    I will celebrate the “big butt” with women of other ethnicities, when it is acknowledged that this voluptuous asset has always been the crowning glory of women of African descent. Give me a break, it’s never beautiful or desirable to westernized eyes until they covet and own it as their own some how. This “trend” of beauty is about 300-400 years of tired in my opinion. Show me a pic of you carrying that booty around when you where a young girl, then get back to me. Until then “poof” begone former “hater” turned present day “imitator”.

  • Iwilder_315

    I will celebrate the “big butt” with women of other ethnicities, when it is acknowledged that this voluptuous asset has always been the crowning glory of women of African descent. Give me a break, it’s never beautiful or desirable to westernized eyes until they covet and own it as their own some how. This “trend” of beauty is about 300-400 years of tired in my opinion. Show me a pic of you carrying that booty around when you where a young girl, then get back to me. Until then “poof” begone former “hater” turned present day “imitator”.

  • james

    people need to not make it a race thing. yes, we generally see more black and latina girls with bigger asses than white girls, but a nice, juicy ass is a nice, juicy ass: i don’t care what color it is. what i mean is that there are white girls have big asses, too, and i really couldn’t care less about the ethnicity. a big ass is a big ass, and should be celebrated!

  • Asslesslady

    what about the helplessly assless women out there? who’s reppin’ us?

    • guest

      I think all the above comments missed the point of this ad. It’s about loving your butt even if it’s not conventionally beautiful. Just be proud of your body… booty or no booty.

  • Lp

    “Just Do It” No problem, I will go to town on that ass!

  • http://www.facebook.com/people/Amoldo-Tobias/100002836070326 Amoldo Tobias

    i love the as!!
     

  • Jeremyharrisball

    I’m a 19 yr old 7ft tall white male and I have a big round bum and when you look at it from the side it looks like the letter C. I absolutely adore girls with big, round bums. I want to take one as my wife and give birth to an army of children with the biggest, roundest, most glorious bums on the Earth. My children will all find partners with big, round bums and they each will breed an army of children and then we shall take the world back from the assless hoardes!