In a world where new rappers struggle to stand out, Jazsmin “JayyJust” Douglas has already found her lane. If you ran into JayyJust at the mall you wouldn’t peg her for a Mandarin-speaking MC. But she is. Her story/mission statement can be summed up in this quote from a recent Houston Press interview:
“I want to be the one that bring the two cultures together. Music is a way to do that. I started out doing this album for a tuition fundraiser only, and then I realized that we need more people to bring back music that inspires all. I love the way my Asian fans open up to hip-hop and American music.”
While I admire her originality and enthusiasm, I’m not completely sold on the whole Mandarin thing. Sure, it sets you apart immediately, but will it get you over the top? And who’s the target audience for this style? I don’t know the answers to any of that. We’ll just have to wait and see. Good thing she’s not just a Mandarin-speaking MC. Yep, she also flows in English.
Check out some of JayyJust’s music below.
As a side note, I move to retire the term “femcee” from hip-hop’s vocabulary. Personally, I will not use to describe female rappers in my writing. I’m not saying I’ve never used the term ever, I’m saying I’ll never use it again. I don’t like the idea of comparing people based on gender. It’s reductionist and sexist.