Shad – “Keep Shining”

Written by Rizoh. Posted in Videos

Tagged: ,

Published on February 07, 2011 with 2 Comments

Juno-nominated MC Shad teamed up with director Sarah Michelle Brown on the video for “Keep Shining.” The song, taken from Shad’s TSOL, is a tribute to women that hearkens to Reflection Eternal’s “Four Women.”

“The ladies own the lyrics,” explains Ms. Brown. “For me, it’s as if Shad is saying ‘take it, own it, your voice belongs to you.’ It was my intention to show strength, vulnerability, joy, catharsis and reclamation of the spirit of all those who appeared in these 3 minutes and 44 seconds.”

Brown perfectly sums up the spirit of “Keep Shining.”

“My goals were to create a candid and uplifting experience that featured a wide diversity of women and girls and to also unearth what I felt lay beneath the lyrics: A call to claim one’s voice. My hope is that it will speak to women, girls, men and boys and everything in between. Let’s all ‘Keep Shining’.”



Rizoh is the most powerful man in all the lands. He lives in Houston where he earned a BS in Nerf Herding. He's the founder of The Rap Up, the former editor of, and is in the Grammy-awaiting band Pervertable Disciples.

More Posts - Website - Twitter - Facebook


There are currently 2 Comments on Shad – “Keep Shining”. Perhaps you would like to add one of your own?

  1. Dope

  2. Dope

Trackbacks & Pingbacks

  1. Shad Keeps Shining | The Conscious Tip

Leave a Comment

Site Meter