Excerpts from Odd Future’s Billboard Story

Written by Rizoh. Posted in The Biz

Tagged: , ,

Published on March 11, 2011 with 4 Comments

Billboard unveiled its Odd Future cover yesterday and teased a story to follow today. True to promise, the feature is now online. It sports a breakdown of the group members on the sidebar, but if you peeped our OFWGKTA Guide you’re probably caught up on all that. What you’re going to want to read is the detailed piece by Noz on the rise of Odd Future and what it means for the music business. Excerpts below:

Syd on fan interaction:
“Talking to fans [is] easy when your fan base is the size of ours,” Syd says. “When it comes to the die-hards, we do know them. You answer questions [online] just to get the story straight, and during that you end up building a relationship.”

Tyler on fictional serial killers:
“For hours Tyler remains tethered to one spot on the bed, yet he seems to be moving constantly. His imagination travels as he pretends to be a secret agent, or that the room’s furniture is slowly coming to life. He shows off a sketchbook filled with his brightly colored marker drawings of doughnuts and cats, ideas for clothing designs and chicken-scratch poetry. Flipping to a portrait of a seemingly jolly, fat-faced man he pauses.

“That’s a serial killer,” he says. “That’s Tom, he’s crazy. He looks nice, but that’s how they usually are.”

On blog snub and celebrity cosigns:
“When Tyler released his self-produced debut album, “Bastard,” on his website in late 2009, it was mostly downloaded by friends and users of the message board of popular street fashion blog Hypebeast. Tyler reached out to a few of the bigger hip-hop blogs to post the tape and received little to no response. But after about six months, Odd Future awareness began to snowball, thanks to more free albums and a couple of unforgettably masochistic music videos for Tyler’s “French,” and then-16-year-old Earl Sweatshirt’s drug binge fantasy “Earl.” By the summer of 2010, Tumblr posts and Twitter retweets begot attention from media outlets like Pitchfork and the Fader. Public co-signs from Kanye West and Soulja Boy followed.”

Tyler on expectations
“I could be a complete failure come June,” Tyler says. ” ‘Goblin’ could brick. Everyone could hate it. The hype could be over. I could be back to trying to fill out junior college [applications].” Then he snaps back into dreamer mode. “But I don’t see that happening. I see Grammys.”

Odd Future: The Billboard Cover Story [Billboard]



Rizoh is the most powerful man in all the lands. He lives in Houston where he earned a BS in Nerf Herding. He's the founder of The Rap Up, the former editor of Roc4Life.com, and is in the Grammy-awaiting band Pervertable Disciples.

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There are currently 4 Comments on Excerpts from Odd Future’s Billboard Story. Perhaps you would like to add one of your own?

  1. TheOFWGKTAup.com should ur new name

    • That’s it, I’m changing your name to Crankyflip.

  2. shut up happyflip. rizoh posts good hip hop and it’s amazing to see these kids blow up.

    • Lmao Im fukkin’ around man can’t take a joke? There should be more news around hip-hop right…oh wait..

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