Pitchfork reports that the song Tighten Up by The Black Keys was used without permission by ad agency Della Femina Rothschild Jeary and Partners in an ad for Valley National Bank. That’s a very long and swanky sounding name for an agency making such astoundingly unprofessional and frankly, stupid decisions. What, they thought the brothers weren’t gonna recognize there own song? Their record label Nonesuch has sued the agency on behalf of the band.
According to Nonesuch’s lawyers, the offending ad ran for at least two weeks around the time of this year’s Grammy Awards, and the bank and the agency both ignored cease-and-desist letters. Billboard reports that Nonesuch is attempting to stop the bank from airing the ad again, and it’s also asking judges to award damages “in proportion to the popularity of the song.”
It seriously boggles the mind how a company thinks they can get away with something like this. It’s not like they simply forgot, they received several letters demanding them to stop airing the ad. Maybe they counted on some kind of bail out for making idiotic moves from the government. Wouldn’t be the first time that happened in the world of banking.
Here’s another video by The Black Keys. It’s not connected to this story in any other way than that it’s by the same band but it is f****ing awesome.