So… This is downright disturbing. In case you were thinking that the often misguided appropriation of hip-hop culture by mainstream media was a fairly recent development, here’s a totally radical wake-up call from 1990.
Camp Cucamonga was an assortment of cliches billed as a TV movie for kids and starred some of the talent of the age, including a pre-nosejob Jennifer Aniston and the forever-ingrained-in-pop-culture-memory Jaleel White, better known as Steve Urkel. When the summer camp in question runs into financial trouble they decide to shoot a music video to save it, in which token black camp-goer Jaleel of course has to do that hip new thing the kids are into, which is rap. “Oh yeah, oh yeah.”