So, everybody and their momma might’ve already posted this but when the ever elusive and mystifying DOOM sits down to be interviewed by Ego Trip’s Jefferson ‘Chairman’ Mao for an hour and a half it…
Damn. First Smokin’ Joe, now Heavy D? Yesterday he tweeted a message about Joe Frazier’s passing only to breathe his own last breath at 44 years old a few hours later. Word is he was…
As previously reported on some site you might’ve heard of, after selling a mere 47 copies of his last album J-Zone has decided to quit his career as a recording artist. What was once born…
Boxing legend Joe Frazier has passed away. He was suffering from liver cancer that had been diagnosed as recent as last September. Far into his old age he kept running a boxing gym in Philly,…
Hello Brooklyn, if we had a daughter guess what imma call her; Brooklyn Carter – Jay-Z (Hello Brooklyn) We’ll see if he’s sticking to the name, but the royal couple of rap are indeed having…
A cornucopia of delicious auditory candy for every hip-hop taste bud. Lyriciss – The Balance EP God-given flow meets hardbody beats. Listen close and you’ll hear the hunger: it’s in the moments between couplets juuuuust…
November 18 and 19 marks a weekend filled with the sharing of knowledge and music on the shores of The Netherlands with Buma Rotterdam Beats. Both a festival and a conference filled with round-table discussions…
Not to say that Rocawear is cribbing its ideas from this site but the last time Yeezy dropped an album we had to create these ourselves… Just sayin’. The WTT tees are 100% official though…
These days, the word “classic” is thrown around as loosely as a Nerf ball at a picnic. However, we at TRU consider classics to be something which stand the test of time and have a…
This track right here seems tailor-made for the TRU nation. Not just because the beat Statik made knocks and has a soulful vibe to it while still making your head bop. Not just because the…
The record shows we’re pretty big into how a record is showed over here at TRU. So when I heard about Decon commissioning the fellas at Good Wood to create these awesome laser-engraved collecter’s editions…
The first of four videos of ‘undun,’ the upcoming concept album by The Roots. undun is an existential re-telling of the short life of one Redford Stephens (1974-1999). Through the use of emotives and Redford’s…