The 2011 IFA in Berlin, the biggest technology conference in Europe, was opened by LG in an amazingly spectacular way, presenting their new LG Optimus range of Android devices. They projected a ‘Hyper Facade’ onto one of the buildings of Kulturbaruerei in Berlin. Normally we don’t give a hoot about corporate presentations here at TRU but this is done in such an artful way… It really has to be seen to be believed. It’s worth your 7 minutes, trust me.
