French production duo ‘First Serve’ already made heads bop with their unpretentious but fun party jams on The Goon Mixtape a while back. They’re returning with a new project on April 2nd and the company joining them this time around can only make it better: Pos & Trugoy from the legendary De La Soul! I’m not entirely sure what to expect but it sure seems like it’ll be a lot of fun.
Here’s what the press release has to say:
We get a glimpse into their world in the form of the ‘Mrs. Whitter’ skit where we see the duo during the early days in Deen’s mother’s basement, the location of years of laying down demos and mixtapes on the hustle in the hip-hop game. With Deen’s mother Eleanor giving them endless flack, the duo don’t get much peace and quiet to sip on a 40oz beer and smoke a joint in their hyper-colour, animated world.
Due to hit the streets in April 2012, the ‘First Serve’ album tells the story of two dreamers in a basement struggling to start their musical career, the battles they face, through to the point that they eventually release their debut single, ‘make it big’ and their hard work and persistence finally pays off. As we know that is rarely where the story ends and the story of ‘First Serve’ is no different. Taking place in an animated world that could have been imagined by Hawley Pratt on Magic Mushrooms, the high spirited and often hilarious journey is pure old school hip-hop; skits, disco, beats, funk, quips, burns and hustlin’ all included.
You know when old heads (like those running this site) complain hip-hop is missing the humor it used to have back when Biz Markie and the Beasties could drop hit singles? This seems to be the perfect antidote for the funk those fellas and gals are in.