TDE’s promo train keeps rolling steadily. They smartly keep their releases on the minds of fans, going back and forth between recent releases with their videos and dividing shine for the whole team. Case in point: half a year after the album’s been released, with Ab-Soul having the most recent release and Kendrick coming up with a new one, they reach back to remind people of Q’s work with the release of a video for ‘There He Go.’
That is is how you promote a team. Of course, if the music wasn’t up to par no matter of intelligent strategizing would be able to fix it, but that is rarely the case with these guys. Habits & Contradictions is available on iTunes.