- The Biz
- Ya Heard?!?!
In this day and age it’s become more important than ever for an artist to have an online presence. Recording under a name that’ll churn out a zillion other results before yours is probably not a sound business move, but it’s something these five almost impossible to google artists did anyway. Peep disadvantaged game.
With the spoooookiest weekend of the year ahead of us it’s time to select some appropriately horrific cuts. Sure, turn on the radio and there are enough of those on, but that’s not the kind…
Drake unveiled the cover art to his next opus yesterday. The world immediately wondered “Why the sad face?” So the TRU Brain Trust assembled it’s foremost psychoanalists to form an educated guess to answer the question of what went through Drizzy’s mind when the picture was taken.
It’s getting harder and harder to find the gems in the torrent of daily mixtapes, but there’s a bright side too; with the project fully in the hands of the artist, there is no outside pressure for a radio single, or anyone invading the creative process. Nowadays, the promo tapes are often more focused efforts than the actual albums.
15 years have passed since hip-hop held it’s collective breath on September 13th. Tupac Shakur is still undeniably one of the biggest names the culture ever produced, as evidenced by these 15 points, one for…
Mos Def may have one of the greatest monikers in the rap game but that doesn’t stop him from retiring it. When the year is done the man born Dante Smith will henceforth answer to ‘Yasiin.’ In honor of calling him whatever he wants to call himself (word to Ernie Terrell) TRU decided to take a look at 10 rappers who decided to quit banking on their previously established alias.
Every week day, 9-5 gruntsmen drag themselves out of bed to do the dirty work of corporate slugs. Somewhere along the line, we as a society smartened up and gave ourselves Labor Day in honor of that dirty work. In honor of the laziest day of our calendar year (rightfully so), TRU has compiled a list of eight workers anthems; one for each hour of the work day.
Supposedly coming up in the next year or so are five major hip hop comebacks, with four once-prominent MCs and one infamous duo attempting to rediscover their footing. TRU breaks down each situation, as well as offers predictions on each comeback’s outcome. Peep the crystal ball.
One of the worst trends in hip-hop that just won’t die is the usage of either “Young” or “Lil” before a rapper’s name. While “Lil” was once a title for youngins in the game- or…
When digging for records you often run across records you don’t know but which might be of interest. The first thing you do then is look for the label and year of release. Like when…
Premier is revered as a treasure of rap’s golden age in the 90s, but the man has never actually stopped creating his vintage boombap. So in honor of Premier’s more than impressive discography and to underline the fact that more than a decade after his supposed prime, he’s still playing the game on an admirable level, TRU proudly presents…
Remember Cappadonna’s ‘Milk The Cow‘? It was one of the highlights on his solo debut in 1998 so I was surprised to suddenly see a video pop up online that I had never seen. The…